snowHQ is the brainchild of small group of snow enthusiasts, with a collective industry experience of over 30 years. Fair to say we’re passionate about the mountains, getting on the snow, sharing our love of the snow, and helping promote a fantastic sport and industry.
For a start, simply recognising that the potential snow market is bigger than those who are already keen and committed. We want to actually grow the market.
Secondly, we want to truly inspire more people to give the snow a try, more often. Snow has appeal – and a story that needs to be told.
Thirdly snowHQ deals with reality not assumption. We focus on truly understanding the motivations and barriers as to why people do (and don’t) go to the snow and then translating this into action-based and measurable marketing and communications activity.
All the world’s greatest ideas start with an understanding of “why”.
The Wright brothers didn’t invent powered flight because they wanted to build the first aeroplane. They did it because they believed that by achieving powered flight, they would fundamentally change the world.
Apple didn’t change the way the world bought and listened to music because they wanted to build a portable music device. They did it because Steve Jobs thought it would be awesome if people could carry 1000 songs in their pocket! The iPod was born!
snowHQ has a very simple why:
“We want to inspire people to love the snow as much as we do”